Graphic Design Projects
Develop memorable brand identities & more
Client: Jackie and the Beanstalk
Jackie, a talented landscape designer based in San Diego, CA, approached me to address inconsistencies in her marketing materials. After discussing her desired brand style, we developed a cohesive new sign for job sites and a matching sticker for rolled landscape plans.
Objective
Improved brand consistency and professional presentation across marketing materials.
Deliverables
Custom 20” x 30” Sign
Custom 3” x 5” Sticker
My Design Process
Research & Inspiration
Gathered brand materials and existing marketing collateral to ensure consistency.
Analyzed competitor branding and sticker designs for additional inspiration.
Existing front of brochure
Her website
Current Business Card
The Problem
The purple color on Jackie’s old sign did not match her other marketing materials
The white logo did not align with her green logo
The images of succulents pictured are not typically the plants she uses in her landscapes
Old sign
The Solution
The design includes the company name, services offered, a project photo, and contact information.
For both the sign and sticker we used the same green color value for her logo that her website uses.
“Custom Gardens” from her older material was changed to “Landscape Design” to better reflect her
For the sign I also included a QR code so people can easily access her website.
Approved sticker design
New Custom Sign
Sticker in use
Together, the sticker and sign along side her existing marketing material present a unified and professional brand image that is essential for building trust and recognition in the landscape design industry.
Both designs incorporate the same design elements, providing clear contact information and a visual representation of Jackie's work. This not only aids in brand recognition but also promotes services to a broader audience in a visually appealing manner.
